HOW DO I FIND MY STYLE - From Acne to Zambesi, how to dress to reflect your authentic self
What Your Clothes Say About You: From Comme des Garçons to Zambesi
Your wardrobe isn't just clothing — it's a language. The labels you reach for say something about how you see the world, what you value, and the version of yourself you want to present. Here's what some of the most distinctive designers in our collection might be saying about you.
Comme des Garçons — The Avant-Garde Thinker
You see fashion as art, not utility. Deconstruction, asymmetry, and the unconventional are features, not flaws. TikTok trends don't move you — individuality does. You know your fashion history, you take risks with silhouette, and you're comfortable not being fully understood. You don't just wear clothes — you wear concepts.
Rick Owens — The Dark Minimalist
Powerful silhouettes, brutalist lines, a moody palette. Fashion is your armour — you want to be felt before you're heard. You appreciate luxury, but only in its most raw and stripped-back form. Subcultures speak to you more than celebrity style ever could.
Yohji Yamamoto — The Fashion Philosopher
Timeless design, fluid silhouettes, deep craftsmanship. You wear black not for attention but for meaning. Quiet, introspective, and quietly romantic — you dress with intention and let the clothes do the rest.
Issey Miyake — The Curious Modernist
You're drawn to the intersection of fashion and technology, texture and architecture. You appreciate a piece that makes you think about how it was made. Forward-looking, creative, and not interested in blending in.
NOM*D — The Original NZ Avant-Gardist
Dunedin's darkest and most distinctive export. You embrace deconstructed fashion with a gothic edge, dress with attitude rather than attention-seeking, and respect the heritage of a label that was doing its own thing long before it was fashionable to do so. Layered, considered, unapologetically individual.
Zambesi — The Cerebral Heart of NZ Fashion
You don't chase trends — you define your own. You understand fashion's deeper meaning: history, craft, and identity. Structure, mood, and texture matter more than flash. You dress with purpose and poetic restraint, and you probably own more black than most people own clothing in total.
Kowtow — The Conscious Dresser
You live your values. Ethics, transparency, and sustainability aren't buzzwords — they're non-negotiables. You prefer clean silhouettes, natural fabrics, and pieces made with genuine care. Every purchase is considered, and your wardrobe reflects that.
Wynn Hamlyn — The Creative Professional
Tailoring meets innovation. You're drawn to modern cuts, textural detail, and garments that reward a closer look. You value quality and originality in equal measure, and you're drawn to designers who are genuinely pushing what NZ fashion can be.
Karen Walker — The Irreverent Optimist
Wit, confidence, and a refusal to take fashion too seriously. You love dressing well but you're not precious about it. Bold without being loud, distinctive without being difficult. You know exactly who you are and you dress accordingly.
Ingrid Starnes — The Romantic Minimalist
Considered, feminine, quietly beautiful. You're drawn to texture and detail that reveals itself slowly — a draped collar, an unexpected fabric, a silhouette that moves well. You dress for yourself, not for the room.
Whatever your style language, you'll find it somewhere in our NZ and Australian designer collection — preloved pieces from the labels above and many more, quality checked and priced well below retail. Browse the full designer collection or explore by label — new stock added regularly, and we only ever have one of each.
